The rules of marketing and PR have changed and for the better. The new rules embrace the notion that this is now a consumer centric world. If you engage them properly they will come to you! The customer-centric tools that have been developed have changed the way consumers not only get their information but also make their buying decisions. Your information-sharing scheme must be seen as an ever-expanding ring of concentric circles rippling out into the world. Your business brand is at the center of this scheme and the need has never been greater for you to understand the two-way flow of information that simply must be taking place between you and your audience.

If you aren’t utilizing social media marketing as part of your overall marketing efforts than you are at a competitive disadvantage. Without goals you have no direction and without strategies you can never make progress. 64 56 Media starts each engagement with sound objectives and then develops strategies to achieve those objectives. Finally we provide the analytics to accurately measure the success of your initiative.

Hub Development/Upgrade

64 56 Media has been helping clients develop their online presence for more than a decade. Our core specialty has been web/blog design and development, which serves as the hub for any businesses’ Internet based marketing, sales, and branding efforts. Your website or blog is where it all happens in terms of branding and sales. We help clients at varying stages of development; from the complete newcomers to some seasoned veterans. There is always room for improvement even if your firm has been successfully using an online strategy for some years. Whether you are selling a product/service or just providing critical information for your clients, your hub is the center of your online universe. If it isn’t operating to its fullest capacity than you are losing ROI. All of your marketing efforts are meant to drive traffic to your sales funnel so you really need to get it right! Our team will evaluate your goals and build/update your hub to take advantage of the latest trends in design and functionality. You don’t need to spend a fortune to accomplish this goal but choosing the right developer is critical in getting the desired results. So whether you have no current strategy and presence or you have been at it for years and need some help, we are here to assist you on the road to real success. 64 56 Media can take care of all of your on and off line needs from logo design and print design services to web/blog development and implementation. Call us today for a free consultation.

Social Media Marketing Services

So now you have a great hub and you need to have people come to it so you can finalize a sale. The numbers of clients we come across who have had their marketing budgets slashed to the bone is growing by the day. Lean economic times mean lean operating budgets. There have been significant gains made in recent years with the use of interactive applications for the web also known as Web 2.0. Social media is changing the way companies interact with their clients and the upside is that it is relatively inexpensive and accurate to measure. The idea of using social media for marketing purposes started off rather gradually but as bigger and better tools have been developed it has rapidly gained momentum. Traditional marketing budgets have seen a large increase in social media marketing allocation over the passed two years and 2010 will serve as a tipping point. Major global brands have shifted significant marketing dollars into the social media space for a number of reasons. First and foremost is that it offers a robust ROI. Social media allows companies to reach their target audiences for a relatively small amount of money and interact with them in a real time setting. If it is not part of your overall marketing arsenal than you are really missing out on a major weapon. 64 56 Media understands that our clients just need some guidance in a space that can get overwhelming at times. Our clients come to us with a variety of goals in mind but all of them have a common desire to implement a new strategy that includes social media. It isn’t actually about marketing to your prospects it’s about engaging them. It’s better than adds and cheaper too and helps our clients go that extra mile. Call us today to discuss your needs and goals and let us help you develop a comprehensive plan for your business.

Viral Video Production/Promotion

The use of video in many aspects of online marketing has become quite effective for many of our clients. The content must be unique and engaging but it also must be everywhere for everyone. Our creative team specializes in the creation of truly unique videos that make people want to share their experience with their friends. We have also partnered with some of the largest service providers to get the videos out there where users will grab them and share them. 64 56 Media helps our clients target their efforts to maximize the branding experience for the prospect. Viral video is an extremely effective tool in gaining brand awareness and has worked well in giving maximum ROI for our clients. Viral doesn’t just happen because you make something and put it out there, it actually happens on its own. What is in your control is the content, screw that up and you might as well just throw your money away. Helping small businesses crate truly great viral content is what we do. Whether you are targeting a local audience or looking at a global market, a viral video campaign can help you get to the core audience that you so crave.

Mobile Marketing

The next wave of marketing is already here and is set to explode this year. The mobile revolution is underway and this form of direct response marketing is growing by leaps and bounds. When done properly, your messages get opened, they get read, and they get spread virally. Approximately 1.8 billion people are actively text messaging today and that number will grow significantly over the next two years. U.S. mobile users now send/receive more text messages than phone calls and 95% of those messages are read within 15 minutes of being received! If you choose to use coupons in your campaign you can expect to get more than a 20% response rate and 17% of those users will forward a good text coupon to their friends. So many of our clients are still trying to get a handle on their e-mail marketing campaigns that they overlook the way people are now communicating with each other, via text message. 64 56 Media can help you get on the right track and significantly increase you marketing ROI with a slid mobile marketing campaign.